My KESS project is looking at visitor behaviour in the National Botanical Gardens using animal tracking devices on humans. These devices not only track people’s movements throughout the garden but also where they are looking. This allows me to map out the parts of the garden that receive the highest volumes of traffic and those areas where there is less interest. The gardens want to have the best visitor experience possible and it is important for them to know what specific areas their visitors are interested in. The gardens also want value for money and to improve their exhibits, so with this project they will know if the signage that they have is effective or not being looked at, so they can change either the design or the location of signage if necessary.
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